Monster Beverage 8-K

Leadership change

Rob Gehring departs to lead Coca-Cola North America; Emelie Tirre takes interim charge of the Americas and Caribbean.

Filed 2026-09-25 16:05 ET

Summary

CEO Americas departure and interim reassignment. Rob Gehring will resign effective 11/30/2026 to return to The Coca-Cola Company as president of its North America operating unit. Effective 12/1/2026, Chief Strategy Officer Emelie C. Tirre will assume responsibility for the Americas and Caribbean on an interim basis.

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